Laufey
From Jazz Prodigy to Global Pop Force, Laufey’s Next Act Pulls No Punches
Laufey is done playing the perfect princess. On her new single, “Snow White,” the GRAMMY-winning Icelandic-Chinese singer, songwriter, and multi-instrumentalist dismantles the myth head-on. “It’s about the never-ending chase for perfection that comes with being a woman,” she says. “It’s about looking in the mirror and seeing all the ways in which you can improve yourself.”
The song arrives with a cinematic video filmed entirely in her native Iceland and directed by her twin sister and creative director Junia Lin. Stark yet magical, it frames Laufey not as the flawless fairy-tale heroine, but as a flesh-and-blood artist letting the cracks show. The video was released on August 7.
“Snow White” is the latest preview from A Matter of Time, out August 22 via Vingolf Recordings / AWAL. The LP follows 2022’s Everything I Know About Love — a tender coming-of-age diary — and 2023’s Bewitched, the GRAMMY-winning breakthrough that saw her leaning fully into young love, sweeping orchestration, and bossa nova-tinged jazz. This time, she’s casting a wider net.
“I’m constantly thinking about classical and jazz, how to properly preserve them and pay homage,” Laufey says. “But I just wanted to let my heart wander.” She co-produced the record with longtime collaborator Spencer Stewart and first-time partner Aaron Dessner (Taylor Swift, Ed Sheeran), a pairing that let her push past her own sonic guardrails. The result is a set that embraces real love in all its messy, vulnerable forms — and lets Laufey be flawed, playful, and daring at once.
The shift is more than a studio experiment. A Matter of Time will anchor her biggest tour yet, which sold over 250,000 tickets at its initial onsale, instantly selling out arenas across North America and Europe. She’s added second nights in major cities like Toronto and will bring her orchestral-meets-pop spectacle to venues like the Hollywood Bowl and Royal Albert Hall.
Since her 2021 debut EP Typical of Me, Laufey (pronounced lay-vay) has built a multigenerational audience around her hybrid of old-school sophistication and modern vulnerability. She’s topped charts in Iceland, broken Spotify records for jazz debuts, amassed over five billion streams, and earned spots on Forbes’ 30 Under 30 and TIME’s Women of the Year lists. She’s collaborated with Barbra Streisand, Norah Jones, and Beabadoobee, and shared stages with Jon Batiste and the LA Philharmonic.
Earlier this year, she launched The Laufey Foundation to support youth orchestras and aspiring musicians — a mission close to her heart. One dollar from every ticket sold on the A Matter of Time Tour will go toward the foundation.
With A Matter of Time, Laufey isn’t just preserving the music she loves — she’s reshaping it for a generation that wants their jazz, their pop, and their storytelling as honest as it is beautiful.
Watch the official video for Snow White here.
Pre-order A Matter of Time here.
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